Indeed requested a series of professional development videos to help job seekers and employees learn relevant skills. Each episode would give viewers tips on being more productive, accelerating job growth opportunities, and achieving a better work-life balance. Our goal was to sustain viewer interest by showing how these skills appear in professional scenarios — but with a quirky twist.

Our art, design, and wardrobe teams collaborated to create an evocative and engaging brand persona. We’ve transformed Courses host Sophie Shrand into a cast of characters who grapple with realistic and often humoristic situations against various sets.

Courses has been renewed for three seasons (and counting). Its retention on YouTube has been stellar with many videos exceeding our benchmark 35% APV.